In order to display ads, we have our users install an extension. This extension provides additional functionality in a web browser. Our extension injects advertisements on any website. We differ from previous companies that injected ads as our extension has the single purpose of injecting advertisements. It used to be where extensions were allowed multiple purposes enabling now-defunct adware companies to provide some sort of service and then obscure the fact that they would also inject advertisements. Google took the lead back in 2013 and created their "single purpose" Chrome extensions policy eliminating this practice. So, since we are part of the Chrome Web Store, we are bound by their terms of service restricting anything but fair and legitimate extensions.