What are the demographics of Perfect.Delivery users?

The theory behind marketing using demographics is to:

  1. Find out the demographics of your customer (or the potential customers you want to target)
  2. Find publisher media that matches (or closely compares) to the demographics identified in the first step.
  3. Market on that media.

Perfect.Delivery transcends demographic marketing norms because when using Perfect.Delivery you identify the specific URLs of competitors or complements. Since your ads are shown when these URLs are loaded, the user loading these URLs (by your definition) is a potential customer. In this Perfect.Delivery shows your ads at the exact time and at to the exact potential customer that you want to target. Making Perfect.Delivery a more targeted marketing methodology than marketing using demographics. 

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  • 23-Jun-2019